Methods of promotion on Instagram: What methods of promotion are no longer working and which will be most effective, what kind of content is considered the most successful for promotion?

Promotion on Instagram: what works, and what should you refuse, how to look for the necessary bloggers for advertising

What methods of promotion on Instagram are working today?

Instagram-profiles two years ago increased the number of subscribers, using techniques that do not work now:

• Exit to the recommended
• Top hashtags
• Using geolocation

Only a year or two ago, the growth of the account depended on whether there are high -quality, catching photos in it. If, in addition to beautiful photos, relevant tags are added, geolocation is noted, then the blog has inevitably linked stable growth with space velocity. Today, such methods are no longer working. And to advance on Instagram, it is necessary to make efforts, study marketing techniques, and master seo-optimization. We will not immediately beat you away the desire to increase the involvement on our page in various ways, and hasten to familiarize with the most effective new techniques.

What methods of promotion on Instagram do not work now?

• What is SFS (SFS) and is it necessary to promote Instagram?

"Shout for Shout" - So in short, you can characterize the meaning of this activity. Simply put - "mention of mention." The mechanism of action of this method is as follows: by agreement with a popular blogger, you publish his photo on your page, and your photo is published on his page. The blogger decides on mutual PR and the exchange of the audience, given the general atmosphere of your and your profiles. This technique allowed a popular blogger to dial an additional audience. A novice instagram is an opportunity to declare itself. Today, the SFS has already bored so that they are no longer in a hurry to launch Instagram on the pages.

Video: How do bloggers promote instagram?

Liketime in a new way: is it worth it to conduct to promote instagram?

• After the fading of interest in SFS, bloggers had to come up with an alternative to search and attract a new audience. Advantages have received a method that users are easier to implement. What is the essence of Liquetima? The blogger publishes a photo and offers subscribers to note 2-3 friends in the comments, and sink his last posts.
• Mechanics of this action was possible thanks to the introduction of an algorithmic tape. This made it possible to increase organic coverage: a specific post was viewed by a larger number of Instagram users. The period for which many likes was gained was important. Those publications that in the first minutes from the moment of loading from their subscribers gained the maximum number of hearts were included in the top. This method has bored, and therefore does not give the necessary results.

New Like Time: how to conduct and what is the essence of the method?

• The Like-Time method receives a new breathing in 2018. In order to change the concept of “competition”, bloggers began to simply set posts in which Like-Time was announced. This made it possible to receive most likes from their subscribers, which was taken into account when nominated to the recommended.
• Today, chats of activity still exist everywhere. In Instagram, even specially for such activity (paid or free), profiles are created, but gradually their activity fades into the background.

• New Like-Time work according to the following scheme:

The blogger posts a post with the following text:

• “We increase each other activity;
• Like under this photo;
• Write any comment;
• Put three likes under three posts of the three previous participants;
• Return here and write: "Ready under the comments in the profiles of which you like likes."

Important: “Cream” from Like-Time is collected by the organizer (account owner). He has a thousand comments, a lot of likes and transitions to the page. Everything favorably affects the growth of the activity of the audience, which in turn increases statistics indicators.

• The Like-Time algorithm is as follows: the activity in the blogger profile increases the posts of posts. The latter increases the chances of entering the ranking tape. Often appearing in the recommended tape, the blogger has more subscribers, and, accordingly, orders, if the profile is selling.
• Not only large bloggers can promote the account using the described methods. The method has proven itself well and on the example of small accounts that get the opportunity to declare themselves.

In addition to increasing coverage, potential interested subscribers are signed on the page of the competition participant. But there is a minus that is important to remember:

• Subscribers can be divided into two categories - those who like, and those who simply scroll through the tape. The increase in coverage depends directly on how active the subscribers are in the profile.
• If things are good with likes, then it will not be difficult to promote the page with likes. Therefore, take into service and be sure to use this free way of advancement until it has gone into oblivion.

Giveaway as a way to promote on Instagram

• What is GiveAway? Such an intricate word is called ordinary draws. The mechanism of such promotion on Instagram is very simple. The participant posts a photo of the gift that the blogger plays, in his profile, adds a certain hashtag, notes the organizer. Further, the participant only needs to wait for the drawing and find out who will take the gift.

The method works today only if the following condition is observed: the prepared blogger gift should be welcome and expensive. Otherwise, the activity on the page will be zero.

Video: The most important trends of SMM Protection Instagram

Masluking and masslying as ways to promote on Instagram

• The usual and increasing coverage in Instagram promotion, such as mass -media, massfaloving, masslying, can be done manually or using special applications. The essence is as follows: likes and subscriptions are performed in the profiles of the audience of a direct competitor, which is determined by geolocation, for hashtags.
• The user of the NSSTARMA, to whom you signed up or in the tape of which you left likes, will go to your page, and if you have it interesting, you will make a response - will subscribe and put likes.
• Previously, this method brought 600-700 active subscribers to the profile during the day, provided that the channel is selected for subscriptions and likes.
• Today, this method of promotion must be used very carefully. Instagram introduced restrictions slowing down the work for massfaling programs. Massfaloving may also not be effective due to the fact that Instagram users often do not check their subscribers. The fault of everything is mass subscriptions of stores and spamers. That is why the essence of massfaling is lost. There is another reason because of which massfalloving is increasingly ignored-the risk of getting into the ban. The thing is that Instagram can suspect excessive activity on the page and block or, much worse, delete the page. However, users who have few subscribers still turn to this method of promotion.
• As for massfalloving in 2020-2021, this method of promotion will remain popular. To resort to the method of attracting attention to your account will still be by putting likes. However, you need to remember the set instagram limits and not exceed them in order to avoid blocking.

What numbers should not be exceeded?

• If the account is new, then the maximum number of hearts is 30 per hour and 720 - within a day
• If the account is created more than 6 months ago, then the number of hearts should not exceed 60 per hour. This figure should not exceed 1440 days per day

Actions when blocking the page:

You need to stop acting on your page: do not put likes, do not write comments, do not subscribe and not unsubscribe, not to view stories. Sometimes it is necessary for several hours and the page will be unlocked, and sometimes the expectation lasts several weeks.

IMPORTANT: If the page fell into the Bang of Instagram three times, then it can be blocked without the possibility of recovery.

Circular mechanics as a method of promotion on Instagram

• After fading the activities of subscribers on the usual SFS, GiveAway and Liketime, bloggers began to use other methods of promotion on the usual scheme. Now, to conduct old activities in the new format of the account groups, they were organized into teams. Users participating in the joint movement had the opportunity to get a win or mention on a promoted page from several bloggers at once.
• The method of circular mechanics was working autumn and in the winter of 2016. But then the activity of the participants began to decline due to a large number of people who wanted to conduct draws. The effectiveness of joint draws has become zero.

Instagram promotion: what methods are working today?

Creation of cool content for promotion on Instagram

• The fact that it is necessary to create high -quality content has not heard only a lazy blogger.
• Now beautiful photos with coffee and croacans, straw hats against the mountains and laconic coffee shops in a duet with elegant vases, you will not surprise anyone. However, there is still something to attract subscribers. Such Instagram stories are still gaining likes.

Video

• One of the popular interactive types of content is video and animation.
• A lot of likes are typed videos in which there is an unusual feed and humor.

Examples of quick promotion on Instagram:

• Short funny videos from the life of an ordinary girl Nastya Ivleeva
• Complex and beautiful videos of the singer Manizhi.
• Instagram account Tashi Alacoz, whose works are published in the official Christian Luboutin account.
• Instagram Maria Oz, who collaborated with Ivan Dorn, Vera Brezhneva.

Unusual content

• By focusing on an unusual visual presentation, you can increase the number of comments and conservations by 2-4 times.
• It is due to the unusual content (combining illustrations and copyright posts) that the Kateillustrate blogger has reached a level at which its work falls in the profiles of large brands, they will be replaced by the subscribers themselves, and the blogger illustrations are chosen as avatars.

Promotion on Instagram: connect targeting?

• Business accounts that began to appear on Instagram like mushrooms after rain did not in the best way affected organic coverage.
• The latter began to quickly decline to the zero mark. Instagram did not particularly emphasize this. But the numbers spoke for themselves and were the first to talk about this by the bloggers, and with them SMM-shifters.
  What is fraught with the fall of coverage? For example, if a blogger had 10,000 subscribers for 4 months ago, and 3000 likes, now the same blogger has 15,000 subscribers, and likes 1500 less. A decrease in the number of likes suggests that the posts have become less noticeable in subscribers.
• To correct the situation with falling coverage, SMM-shows advise connecting targeted advertising. The launch of the advertising campaign can be carried out by switching to the Facebook business manager or directly through the tape. Today, an advertisement for a specific post is carried out directly from the profile. Comments and likes are summarized with a sweatshirt after an advertising campaign ended.

You can start advertising through Instagram Stories. By such a successful decision for an unknown reason, while our bloggers are in no hurry to use. But international brands took this method into service. Using the tools of native advertising in the disappearing tape, you can get more orders than through advertising in the profile.

Video: SMM-2020-2021

Promotion on Instagram: when do target costs justify themselves?

Target for advancement on Instagram should be connected in the following cases:

• If you need to start or increase sales on the site
• If active users are collected for a webinar or marathon
• If an invitation to the first free consultation is created
• If the post offers to receive bonuses for the first order

In some cases, Target may be the only way to promote. For example, the services of a dentist, private clinics, food delivery, beauty salons, restaurants, cafes, hotels have only geographical linking in their arsenal. Their activity does not allow working with promoted bloggers, despite the large audience of the latter.

Important: before starting the advertising campaign, you should get acquainted with the requirements of Facebook. The official certificate stipulates the size, quality, parameters of advertising posts. You can also study the cases of using advertising campaigns with other users.

Promotion on Instagram: how to understand that Target is effective for a particular post?

Targeted advertising is not entirely effective for recruiting subscribers. To do this, it is better to use the programs for mass music or masslying, or others described in this article.

What numbers should you pay attention to when promoting on Instagram?

The analytics of Instagram and the services through which advertising is connected (through business or personal accounts) may not match. Marketers write off everything to an unknown analytics on Instagram itself. But experts of SMM-shifters consider additional functions of services and applications invaluable.

What indicators to pay attention to?

• The increase in subscribers
• Publications, reposts at bloggers
• Is it an increase from massfaling
• The involvement of posts
• Is there a return on Target
• Are there and how many transitions and clicks to the site or store

If sales are carried out through the site, we pay attention:

• For the number of clicks and transitions
• For coverage, if it is important for the seller to be recognizable
• To perform targeted actions (whether requests are received in direct, do subscribers leave comments)

Analyzing the actions described above, you can determine how many interested users have passed to your site thanks to targeted advertising, how many Instagram users are interested in your product without being your customers.

What indicators to pay attention to?

• Check if there is a connection between clicks on the site and sales on this site.
• Watch what content you create, and whether there is a return on the actions of people. For example, after launching the promotion on the site, it is worth taking a closer look at the statistics by clicks, and whether it corresponds to the number of orders.
• Having received information on such indicators, you will find out what content it is worth focusing on so that it works for sales.

Simple and effective services for checking statistics and analytics Instagram:

• Socialstats - The resource allows you to analyze posts, likes, reposts, photographs, the activity of subscribers. Settings are provided to filter the results, to conclude statistics.
• media-vk.ru - The functionality of the service works to study competitors, the preparation of a portrait of the consumer. The cost of service services is calculated depending on how many participants are added to the group for further analysis. Using the resource analytics, you can navigate in which groups the placement of advertising posts will work better and more efficiently.

Instagram promotion and marketing of influence: Acting technique

Influence marketing (Influence-marketing) today is a demanded means of promoting brands. The result of the use of standard advertising tools may be annoying subscribers. Even with a high level of trust and the presence of a loyal audience, such methods are rarely perceived as friendly advice.

Important: on Instagram, more than 1 million owners of accounts are registered today. This social network becomes the main platform for the influensers. Analysts predict an increase in the total cost of marketing on Instagram in 2020 to $ 8 billion.

What is the secret of the effectiveness of Influence marketing on Instagram?

• The basis of the relations of influeners and loyal audience is based on trust. The latter is formed when using relevant content and constant interaction with phallovers. The traditional idea of \u200b\u200badvertising is somewhat modified. If aggressive advertising involves imposing someone or something from the TV, then influence marketing is a recommendation from the person who believes.
• The advantage of instagram interfluensers lies in their creativity. Bloggers are interested in attracting a large number of subscribers, and therefore it is important for them to create high -quality and decent content. They do not allow themselves to publish bad photos or uninteresting texts. This type of cooperation will produce many different ideas, and advertising - unique and authentic.

Promotion and advertising on Instagram through an influentor: what can it be?

Advertising in Storiz when promoting on Instagram

• Storiz on Instagram has recently dictated its ways to supply and perception of content, which provides more opportunities for advertising. Advertising in storiz is more realistic. Instant content sets completely different, more sincere emotions, which is very different from prepared in advance and “retired” for the post inscribed in the tape. How to advertise goods blogger? Write or shoot a video review, show how the product is used or how it looks in the interior, show how the product “fits” into everyday life.

It is important to create a story that requires the phallover touching the phone screen. For example, to provide for the crossing by link by adding a swipe up, or supplement the story with an arrow, hide the question in one of the photos in the carousel, and offer subscribers to return to the first photo and enter the answer to the asked question.

• Now another useful function has been added to the story - you can add an active link so that the subscriber can click on the page with the right product or offer. Previously, this was possible only to add a direct link to the author’s biography.

Advertising posts: how to draw up?

• A more traditional way of hidden advertising is a sponsor post. The tape does not have the ability to prescribe direct links, but you can put thematic hashtags or indicate the brand account on Instagram.
• Another common version of the advertising post is the offer for blogger subscribers to use a unique promotional code. This method of advertising is an excellent motivator and makes it possible to track the effectiveness of the campaign.

Advertising through direct broadcasts

• An effective and popular format for advertising a product or service is the story of the influenger to its phallovers about its advantages and acquisitions.
  How to "beat" advertising through a "live broadcast"?
• On the air you can tell about the product on the principle of review or in the format of the question-answer.
• The product can be advertised by showing in action (a blogger can prepare dinner using an advertised pan or serving a table with dishes of a certain brand).

The blogger can say about the product, mentioning “by the way” if the audience asks to advise something.

Important: the use of an element of exclusivity, speaking live that the company representatives came to it and offer unique opportunities only for its subscribers - book a place at the hotel, or get a discount when buying goods, or get the goods without a queue.

Instagram promotion: how to look for a blogger suitable for advertising your product?

• In pursuit of improving your content and relying on the aid of a blogger known to you you need, you risk getting to the fake. According to 67% of marketers, this is one of the most difficult stages.
• What is the difficulty? Special services or agencies are used to search for influensers. Here, the program will solve everything for you and you will not need to bother with such issues as the definition of the “scale” of the influienca is a millionaire blogger or micro-influenser, which blogger subscribers are alive or wound.
• If an independent search for a suitable candidate is preferable to you, then you will have to check all the indicators manually. Ask for statistics. Sometimes such statistics from a blogger can be changed, because it makes sense to ask not a screen screen of statistics, but a video. Here, certainly, the blogger will not be able to fake results and add the percentage of involvement.

What indicators to pay attention to during the search or verification of the candidate when promoting Instagrams:

• The definition of the “scale” of the influuanier is who you will bet on, a millionth audience known to the person, or you will be more comfortable with micro-influenser (from 10,000 to 100,000 subscribers). Today's trends should be taken into account. Instagram users trust the owners of small pages more, which broadcast moments of ordinary life, similar to everyday everyday life of the subscribers themselves.
• If you have identified your target audience, for which the usual pictures from life are luxury and success, it is better to count on the “millionaire” page. But to promote everyday goods, it is worth choosing a micro-influenser.
• The use of thematic tags is the most common way to search for relevant accounts. For example, representing a sportswear store, it is driven into the search engine
• Use thematic tags. The easiest way to find relevant accounts. For example, if you imagine shop #Yoga #Training Duma . Thus, you will easily find popular posts.

The check for the “fake” is as follows: the ratio of the number of blogger subscribers and his personal subscriptions is taken. This influence on the audience should not be expected from a blogger, which has 40,000 profiles in subscriptions, and at the same time 80,000 people were signed for it. It is worth evaluating the quality of comments that can also be wound. The fact that his audience interacts with the blogger is said by detailed, unique comments. What comments do bots leave? These are monosyllabic, vague answers: “Beautiful picture!”, “A successful shot”, “Great work!”.

• An assessment of the percentage of involvement is determined by the average number of likes in comparison with the number of its subscribers. The fact that the percentage of involvement is normal is indicated by the following indicator-2-6%. The 10-20% indicator indicates a super-result.
• An important stage in the candidate check is the checking of past advertising posts and the design of sponsorship publications. It is worth paying attention to comments under such a post. And if there is a large number of complaints for annoying advertising, then this is hardly your candidate.

Video: How to raise activity on Instagram?