Instagram monetization: what blogs exist, how advertising works and what should it be? Working methods for monetization of Instagram

All about monetization on Instagram.

• Several years ago, Instagram was considered by users as a visual inspirer or a kind of substitute substitute. But over time, when many fans of this social network appeared, users began to offer their services to subscribers and those who simply came to admire beautiful pictures.
• Enterprising businessmen have long turned Instagram into a place of entertainment and a platform to promote their goods and services. We will share with you the most popular and proven ways of monetizing the account on Instagram.

How to monetize an Instagram account?

The main reason for the powerful development of Instagram is due to the rapid growth of the number of commercial accounts. Now here they are not only attracted to their pages of subscribers with a licked visual, but also successfully sell their services.

Methods of monetization of Instagram account:

• Personal blog or public created to sell advertising
• Page for conducting information business: sales of master classes, training courses and other information products
• A page created to provide paid consultations or other services (such an account is more often attached to the place)
• The account-store, on the pages of which a selling nature is published with a description of specific physical goods: jewelry, dishes, goods for children, for artists, needlewomen and others
• An account created specifically for an offline point tied to the address. Such profiles are created with the aim of advertising for cafes, beauty salons, sports centers

There are several options for monetizing the Instagram account. Conventionally, they can be divided into 2 categories:

First category:profiles offering their own goods and services.

• If you are an enthusiastic designer of furniture, a schedule, a seamstress with many years of experience and excellent works that drive your regular customers crazy and take a dream until the purchase is your case. After all, you will conduct an expert’s profile, share interesting chips and secrets of your niche with your subscribers, talk about successful and failed business projects and much more.
• You will always have information that you can share. After all, you devote most of the time to your business. What is the secret to turning Instagram account from a regular blog into the site, on which the main cash flow of your business is concentrated? And what depends on the amount of money earned on Instagram? We'll figure out.

Second category:a personal blog in which the author shares his emotions, impressions, reflects on life.

The amount of money earned is affected by a whole range of different parameters:

• the number of signatures for profile
• how accurate the account has the entry into the TOP, and the interests of the subscriber
• is attractive profile photos
• do you connect paid advertising tools, and how efficiently they work for you
• whether the seasonality of your goods and services is visible, in which it manifests itself

The seasonality of goods and services is one of the ways to promote on Instagram

Important: you can monetize not only the account that produces or sells something, but also the one that helps to promote something alien.

How to start earning, promoting someone else's product? Here are a few options:

Company profile administration or specialist for payment

• After earned an expert’s reputation, you can eventually receive appeals from profile representatives whose authors are manufacturers and sellers of products. Anyone who knows how to take beautiful photos or masterfully owns the skill of organizing the production of natural products can lose to those who can sell the result of their work on their own.
• It is also likely that the expert of his niche is simply not eager to engage in the sales of his work directly. By maintaining profiles of several companies, you can provide yourself with a comfortable life and earn no less than an office worker.

How else to monetize Instagram if you are not selling goods?

Selling advertising posts in your account.

• By promoting the account (if at least 5,000 subscribers subscribe to your page), you can cooperate with advertisers and offer their services. Of course, not always the author of a page with a small number of subscribers receive many offers from different companies on the issue of cooperation.
• We'll have to make efforts and take up the search for those who want to start a joint work with you. The following can be proposed: placing advertising posts on a barter basis (for goods or service) or limit ourselves to payment by money.
• What is meant by the phrase a promoted account? First of all, these are live subscribers. Now it will not be difficult to wind up subscriptions and get a cherished beautiful figure with the number of subscribers.
• But for advertisers, involvement in your content is important, namely, likes and comments under each post, as well as how subscribers react to “story”, surveys and other activity in the profile. Even if, according to a happy chance, the advertiser begins cooperation with an not very promoted profile on Instagram, sooner or later he is aware of the error and begins to buy posts where there will be a high probability of getting a response.

Another way to monetize Instagram is placing the necessary links of advertisers on the page and receiving money for sales And transitions on these links. This option is available to participants in partnership programs.

Important: posting links on your pages, most importantly, do not slide in spam and responsibly approach the choice of an advertiser. After all, among them there are those who want to earn extra money. And after advertising a bad product, a blogger risks to lose subscribers.

Most beginner Instagram bloggers vaguely represent the possibilities of monetizing their page. The main misconception that slows down activity at the first pores of Instagram is a stereotype that only a blogger with a hundred thousand subscribers can earn worthy money. It is believed that brands are looking for exclusively promoted accounts and offer cooperation, and also pay for direct advertising. Our task is to destroy these myths and teach you how to earn on Instagram account.

The store account on Instagram: how to earn?

• If you have created a sales account on Instagram, then the method of monetization is obvious. You create any product and sell it through publications on social networks. Many online stores create Instagram accounts to redirect traffic and receive additional sales.
• In the case of Instagram store, third-party advertising and personal beautiful photos of a happy family during breakfast or lunch, as well as your households and acquaintances, are excluded. Sales go directly through content (texts and photos).
• If your Instagram store does not have sales, then you are doing something wrong. And the resuscitation of such a store should start with the study of marketing and business strategies.

Interesting magazine - public on Instagram: how to earn?

• Public is a kind of interest magazine: photos of food, sports girls, textile works of various species, pets, motivating quotes, recipes, makeup and much more.
• When Instagram only gained momentum, tens of thousands of subscribers could be attracted to cool ideas. But this time has passed.
• Today, publics are not spinning so fast. For example, if an medium-sized account (20-50 thousand subscribers), then, most likely, time and a solid advertising budget (approximately 1 rubles per subscriber) were spent on its promotion. But this applies to bloggers who begin their activities on Instagram “from scratch”, in the absence of already promoted projects through which it is possible to conduct a PR of a new account.
• The money spent on promotion of the public can subsequently be recouped by advertising. After all, any public is an advertising platform through which the page is promoted. So that on the page of the owner of the store, the PR manager of the event, another public or account there were more subscriptions, advertisements in public are bought. The price of such advertising depends on the number of public subscribers. And if there are many subscribers on your page, then you can sell advertising expensive. But it is worth considering that advertisers do not line up to the author of the public with proposals for cooperation. If you are a novice blogger, then you need to independently send to potential advertising partners commercial offers.

Instagram advertising exchange: what is it and how it works?

One of the options for searching for companies that are ready to cooperate with the author of the public is the advertising exchange on Instagram. There are special exchanges for registering advertisers and instagram sites for finding a suitable partner for cooperation.

These exchanges:

• instaspell
• plibber
• sociate

There are others. Only some of them are indicated here. You can look for information on the Internet on how to order an advertiser through such exchanges to promote a personal account or store. There are also detailed video instructions.

• When ordering advertising through such services, the client is guaranteed to receive what he was counting on. After all, the listed money from the customer to the public administrator is received only after the publication of the advertising post and receive a positive review from the customer of the service.
• You can pay for the blogger’s service by a barter by agreeing on the percentage of the transaction or the paid placement of new advertising sites.

Video: Promotion on Instagram through the exchange of advertisements Sociate.ru

Personal Instagram account: how to make money?

• On a personal page, a blogger can share with his friends the information of interest to him. Sometimes they turn to him for advice. They ask to share their opinions, or ask for the recipe for his corporate dish.
• With many of their subscribers, the blogger can be familiar personally, but there are those who subscribed to the page due to similar hobbies, focusing on the owner of the instagram account as a leader of opinions. Having crossed the figure of 1000 subscribers, the blogger may interest the advertiser.

What is the cooperation of brands and bloggers?

• Bloggers receive products from brands for posting a review
• Bloggers receive products for testing and receiving a review
• Invitation of bloggers to various events in order to obtain a review
• Providing a service for free blogger or with a significant discount (visiting a beauty salon, cinema, restaurant)
• Payment by brands of advertising on public pages

• It is difficult for a novice blogger or account with a small number of subscribers to break through among those who have long won their audience. Therefore, you need to show activity by offering services to brands and shops.
• If it is difficult to contact the advertiser directly, then another option: to use the services of the exchange, which we wrote about earlier, and wait for offers from brands. Believe me, there will be advertisers on a small blogger. It is only necessary not to give up and work on the attractiveness of your account on Instagram.

Video: How to make money on Instagram in 2020?

The thematic account of Instagram with the placement of goods: how to make money?

• The profile on Instagram in which the public and the store are combined is an account of the account on which mixed content is placed. Having opened such a page, the subscriber falls under the action of entertaining and useful things. But if you look through the tape, you can find photos of the product with a description and price.

Tip: If you are engaged, for example, by photography, you can create a public with tips on choosing photographic equipment and sometimes upload photos of photo equipment or props. The description should indicate how to use photographic equipment, in relation to those tips that were published by posts earlier. If advertisers are interested in you, then in the future you can publish the posts of other stores. But be careful, do not place products competing with your goods in your public.

Advertising on the personal blog of Instagram: what should it be?

• Content (both photographs and texts) should be a high level. Here, both quality and involvement are taken into account. What does this mean:

To interest the viewer, make your daily activity be truly curious. You can post a video in home slippers on a kitchen stool, but you are unlikely to save subscribers in the long run.

• Quality photo content will provide you with professional photo shoots. But there is an alternative option - to shoot yourself for a high -quality camera, phone
• We will have to introduce the publication of daily "Storis" from your life (and lay them out not 1 time, but up to 10-15, as bloggers do)
• Learning to write equally interestingly involving texts on the "hot topics" of the day and about your daily life.

Tip: to promote your page is easier if the image of your life is noticeably different from the life of other people. It is always interesting to see the backstage of someone else's life, and if you share your everyday life, then the number of subscribers will increase.

• Such activity in the profile as marathons, mutual recommendations, joint competitions contribute to free promotion. A blogger can earn on one advertisement from 35-40 thousand rubles if the number of its subscribers is more than half a million. And this amount is not the limit. After all, each blogger himself sets the price for advertising posts in his profile.

Advertising in a public Instagram: how to earn a blogger?

For a public on Instagram devoted to one topic or direction, a target is the best way to promote. By connecting targeted advertising, you should know that the cost of the subscriber will be 1-2 rubles.

Interest in the public will be manifested subject to the following conditions:

• If the blogger is ready to create unique content
• When using borrowed content, you need to use various sources
• If the content is user (User Generated Content). Oagain in the photographs and videos of subscribers who themselves send them to the blogger, and he, in turn, publishes them in his tape and indicates the author. Now this option is considered the most progressive.
• The price tag for advertising in a small public can fluctuate within 1,500 - 4000 rubles. In a multimillion -dollar public, the cost of advertising can reach up to 35,000 rubles and above.

If you create a public for the sale of remote services (these may be courses, consultations), then activity will be higher if:

• The profile has posts with reviews, examples of work, cases with numbers. All this is trusted by subscribers.
• There are photos of the author of public, which reveals personal history, values \u200b\u200band life priorities; The author does not forget to lay out storis regularly and go into direct broadcasts.
• There are involving content, and attention is also paid to a high -quality visual.

Important: even if there is Instagram in the public, as written in our article earlier, it is impossible to calculate the income from this model of the selling page due to the large number of unknown. Everything will depend on the cost of services, the maximum volume of services that the author of the public is able to provide for a certain period of time. There may be restrictions on time, at the cost of an hour, as well as the number of hours allocated for the provision of paid services during a week or a month.

• A blogger that provides “on the spot”, or author of the public, the private practice of which is closely related to regional binding (for example, beauty master, psychologists, doctors) can also take advantage of the previous information model.
• But information, expert and entertainment posts in the tape is better to dilute according to the scheme: “Personality + examples and cases”. People trust specialists on the recommendations more, therefore it is so important to arouse trust among subscribers.

Advertising in a public Instagram: why, how much and is it necessary?

Having your own business and thinking about its monetization through Instagram, you should not discount advertising! The lack of selling posts promises you minimal sales.

• Therefore, the main rule in the monetization of Instagram should be the creation of a beautiful, original, not annoying, understandable advertising. And if you do not know how to show the best sides of the goods, then you will have to learn this. It is accessible and transparently to tell about the advantages, advantages of the goods, and how difficult it is to do without it.
• If you have not yet matured interesting offers, then the time has come to come up with them, involving subscribers with “user content”. Here, recommendations, customer reviews will come to help.

For a blogger developing his public through cooperation with brands (agreeing on a barter, fee) is important:

• do not advertise goods that the blogger himself did not use and would not buy for himself
• work with those who are of interest
• learn to create an advertisement that is not ashamed to share with friends

What is needed to increase the incrimination:

Native advertising - posts and photos created in the style of the author of the blog (the stylistics of the presentation and visual of the advertising post fits into the general tape of the profile).

• If the blogger writes with humor about everything, then he will be able to joke about the advertised product, and if short, non -ornate texts prevail in the blogger posts, then the advertising post should not differ from them.

Quality advertising - If the blogger writes interesting texts for himself, then for advertising someone else's product the text should be interesting.

• If you use posts to advertise your product, it is important not just to take a photo (embroidered brooches, scrap-block and more), but to properly place items in the frame, creating a beautiful still life-free-flatlay. If this is a wall panel, then you can show in the photo how perfectly it will fit on the wall in the bedroom.
• If the posts are prepared for the advertised brand, and you do not have a clear technical task for laying the frame, on its fullness and requirements for the requisite, then the post with the brand product adapts to the blog without going beyond the author’s concept.

Original advertising - The one who attracts attention immediately.

• Not interested in a potential client in the first minute, you lose it. After all, he will not read the post or look at the photo if he did not seem worthwhile to him.
• You should immediately abandon the same type of cliche and templates: “Children are the flowers of life”, “A healthy mind in a healthy body”, “connected with love and kind thoughts”. It is worth writing something like that, and a dozen potential subscribers will wave to you with a pen.
• How to write? Start, for example, like this: “Hands from the shoulders are about me! I am a needlewoman with experience. Everything that I do, I am already doing one hundred thousand times, and each time - better than the previous one! Today, my page has blossomed with magnificent inflorescences of Shobby style caskets! ” A person who is interested in the style of Shebby is already yours!

Probably, it is probably not worth talking about the unobtrusiveness of advertising and the desire to “turn the goods from the threshold”.

• In a good blog there is no advertising a la Schapito: “Shock! Sensation! Hurry up! There are only two tickets for the evening performance! ” It is better if the blogger will recommend and advise and advise, as well as share life experience, telling what moments he like in his work and which are annoying.
• It is frank to talk about how it copes with difficulties and how much time, emotions and heat is invested in every detail.

Simple and understandable advertising calling for action: “Many years of experience with a photographer only adds positive emotions from work, because with each picture a arsenal of professional skills is added. And always in my diary there is a couple of free places to shoot for you and your friends. ”

What to publish in a public Instagram with regional binding?

• Photos taken during the provision of services
• Type "before" and "after" the provision of services, photos of happy customers
• Customer reviews about the results of your work

How can a potential client find out whether you are a good specialist or not? Analyzing your content! And if it is full of cool results of work (as in the photo), then you will remember as a good specialist. And such are appreciated by its weight in gold, and they need to look for a free window for recording for several months in advance.

• If on Instagram you plan to make sales according to the store model, then you need to build system sales. High results can be achieved only on condition that the created content will fall in love with subscribers. 80 % of success will depend on whether content is able to sell on emotions and visual impressions. It will be more correct to order professional photography, or learn to make a visual as attractive as possible. After all, most of the buyers of Instagram are purchasing goods that they do not need. This is explained by a beautiful visual side.
• To register in the posts the price and come up with a “tasty” description is only part of the work. It is necessary to make sure that the process of involving the audience does not stop in the profile. This is possible if the value of the goods shown in posts will be significantly higher than its actual value.

To attract online users to beauty salons, restaurants, shopping centers and other offline points, you need:

• through the content to transmit the atmosphere and value of the institution (you may have to be involved in the work of the food schedule)
• translate the positive emotions of customers, give the sensation of possession
• conducting offline promotions to attract subscribers (“Publish photos on Instagram with a cheeses in our cafe and get a cup of aromatic coffee as a gift”
• using blogger advertising (attracting other bloggers to write posts about your institution)

How to get rid of competitors on Instagram?

To get rid of competitors on Instagram, you need:

• Providing conditions and service is better than competitors
• Create your own brand
• Enlist support, reviews and recommendations of grateful customers
• Constantly improve the skills and knowledge of installation: maintain high involvement in the account, share the reviews of grateful customers (subscribers), and improve the quality of the visual.

Video: How much do bloggers earn on Instagram?